Our Story

Building a brand is a challenging endeavor. Behind every successful brand, there’s at least one person who dedicates countless late nights fueled by Coke and pizza, all to deliver exceptional products to customers. Our story mirrors this journey.
Welcome!
 
I’m Jay, and I’m committed to making Shelast the premier brand for Moissanite jewelry.

My First Encounter with Moissanite

When I began contemplating proposing to my girlfriend, I started exploring jewelry websites in search of the perfect ring. During this journey, I discovered Moissanite for the first time. Its brilliance and fire captivated me, igniting my desire to learn more about this remarkable gemstone.
 
As I delved deeper into my research, I found that Moissanite is a lab-created stone that closely resembles diamonds but comes at a much more accessible price point. This revelation excited me—could this be the ideal choice for the ring I envisioned for her?
 
I learned that Moissanite’s hardness is nearly on par with that of diamonds, and in certain lighting conditions, its sparkle can even outshine a diamond’s. I compiled my findings on Moissanite into a book titled The Great Book of Moissanite, available on our website home page for anyone interested. This information thrilled me, as I always sought a ring that was not only beautiful and affordable but also an environmentally friendly option.

Challenges in Buying Moissanite Rings

While shopping for Moissanite rings on platforms like Amazon and AliExpress, I noticed significant price disparities among different sellers, leaving me perplexed. In my pursuit, I bought a few of the cheaper options, only to receive rings with extremely low-quality Moissanite or, in some cases, zircon instead. The Moissanite jewelry market feels quite chaotic right now.
 
All Moissanite is lab-grown, but prices vary widely among manufacturers. Charles & Colvard, Amora Gems, and Harro Gems produce high-quality Moissanite at premium prices. In contrast, Indian-produced Moissanite is often less expensive but tends to lack quality. Recently, China has made impressive strides in Moissanite manufacturing, offering high-quality stones at more affordable prices. However, the reliability of Chinese sellers can vary—while some provide excellent Moissanite jewelry, others may substitute high-quality stones with lower-grade options or even cubic zirconia.

Launching a Moissanite Jewelry Business

I view Moissanite jewelry as a promising business opportunity. First, Moissanite offers several advantages over diamonds, and I believe there is substantial market potential for Moissanite jewelry in the future. Second, as a brand buyer, I frequently collaborate with Chinese suppliers. My experience enables me to identify high-quality Moissanite jewelry manufacturers in China. By blending designs from Europe and America with the cost-effective labor available in China, I am confident that I can offer my customers Moissanite jewelry that is both high-quality and affordable.
 
Every piece of my Moissanite jewelry is meticulously handcrafted, allowing me to provide a personalized experience for my customers. If clients have their own design ideas or specific requirements, I am more than happy to bring their visions to life.
 
Now that we are officially up and running, we warmly welcome you to join us on this journey.